Harpers Wine & Spirit Trade News

Connected packaging could become 'main' marketing bridge to customers

Published: 03 February, 2022

More and more brands are using QR codes and smartphone apps to transform simple packaging into digital experiences.

Smart packaging: wine gets clever

Published: 21 August, 2018

With so much attention to detail going into what’s inside the bottle, marketing and packaging innovation can sometimes be seen as an afterthought in the wine industry. But as new and more inventive technologies appear on the horizon, companies are now showing that smart packaging can be a vital tool in the ongoing battle of engaging consumers and decoding shopping habits.

The rise of the virtual sommelier

Published: 19 September, 2017

Last month we talked about virtual reality. This month we look at augmented reality and artificial intelligence and how the big tech companies are poised to bring the sommelier into the home. Jo Gilbert reports